Companies that lean into strategic customers see results. Most CEOs recognize that strategic account management (SAM), which aligns strategy, teams, and resources around large, complex customer ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Chewy, Navy Federal Credit Union and Aldi lead a group of 750 companies recognized for delivering the best customer service in America, according to a study by USA TODAY and its research partner Plant ...

Empathy was once considered too soft and squishy for the world of work, but decades of research have shattered that myth. Empathy includes three pieces: sharing others’ experiences, trying to ...

Target customers will soon see more smiles and maybe even exchange more pleasantries with employees, thanks to a new staff policy the retailer has implemented, the company said. The new policy ...

Across the globe, pioneering organizations are harnessing the power of AI and agents to enable smarter, faster decisions, and take action to deliver meaningful business outcomes. The rise of AI and ...

The results are in. McDonald’s latest earnings report sheds light on industry traffic trends that point to the growing divide among U.S. consumers—as the wealthiest Americans continue to spend and eat ...

“Knowledge is power.” Believe it or not, that phrase entered our lexicon almost 400 years ago, and it’s still a cornerstone for smart business thinking today. Let’s face it, with artificial ...