Web redirection through universal resource locator (URL) shorteners is adding extra seconds to page load time and only a few have optimized their domain name servers (DNS) for international users, ...

A website can lose not only visitors but search engine rankings as well if the search engine is not able to follow URLs to that site. It is therefore essential to get the redirects correctly in place.

Imagine receiving a promotional email from a business you trust, sending you a “one-time-only” offer for being a customer. Because the offer sounds too good to be true, you suspect that something ...