Let's be honest: Rewards programs are clever marketing ploys to ensure that consumers remain loyal to specific brands and companies. And guess what? They totally work. In fact, the average American ...

Starbucks is making changes to its rewards program, requiring members to spend more to earn some popular freebies. Starting February 13, members will need 100 stars - Starbucks' term for points - to ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol. The coffee chain is eliminating the 25-star bonus for rewards program members ...

CNN — Super-loyal customers who use Starbucks' membership program account for about 40% of sales at the company's US stores. Now Starbucks is taking steps it believes will make the program more ...

Any true Starbucks lover knows one thing: sign up for the rewards program! The coffee mogul's current program offers two tiers in which customers can get a myriad of goods including points for ...