Correction: A previous version of this story did not make it clear that 1App, and not Starbucks, ran the QR code test. The InstantScan service from 1App attempts to provide a solution for marketers ...

If the thought of typing in someone’s phone number -- by hand-- seems prehistoric by 2020 standards, then WhatsApp’s about to make your life a whole lot easier. A report from WABetaInfo claims that a ...

Retailer Brookstone has rolled out a QR code test campaign in 30 stores, as well as in its catalogs to provide consumers with product information and increase sales. The multichannel gadgets and gifts ...