Measuring the success of social media interactions cannot be done using traditional ROI metrics. The nature of the communication channels involved requires a brand new approach. By David Dubois, ...

As designers, we want the products we build to be satisfying and easy to use, but how can we know that’s the case? We start by measuring the user experience with evidence rather than opinions. But can ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

Then in 2006, Drennan was named a Howard Hughes Medical Institute (HHMI) professor, and she received a $1 million grant to develop an innovative freshman chemistry course that would integrate ...

COVID-19 and restrictions on in-person interactions have caused brands to place a much greater emphasis on digital marketing and online interactions with customers. Even as digital strategies are ...

As impact investors, we have an obligation to see beyond short-term profits. Measuring meaningful impact extends outside the walls of any particular investment in a portfolio. Impact investing’s true ...

When thinking about hopes and dreams for our careers, we tend to assume that the longer we stay in a particular career, the more successful we will be. But how do we define, let alone measure, “career ...

Success can be measured in many different ways. For some, it's the size or location of their home. For others, it's the kind of car they drive. For digital marketers, success — both short- and ...

The last decade has seen important but insufficient progress in protecting areas that are home to endangered species worldwide, conservation leaders say. As governments prepare to discuss new ...