A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Your marketing emails aren't working hard enough. Most sit unread in crowded inboxes, or worse, get deleted without a second thought. But email marketing is serious business, bringing in an average of ...