A concept artist created an answer for anyone dubious about the usefulness of augmented reality. His video demonstrates how AR could give an Apple Card user their balance and recent transactions with ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

Apple won’t integrate rear-facing 3D sensors in this year’s iPhone lineup, according to one reliable analyst. Earlier predictions suggested the company would make the upgrade in an effort to deliver ...

ROTTERDAM, The Netherlands (Reuters) - Technophiles and developers seeking the next tech breakthrough were drawn to the Dutch city of Rotterdam on Friday to hear "augmented reality" promoted as a way ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...