Forbes contributors publish independent expert analyses and insights. Kiri Masters covers trends in retail media and marketplaces. Amazon's February launch of Rufus, an AI shopping assistant, offers ...

The way we shop for groceries is quickly evolving in a digitally enabled, data-driven world. But which changes are meaningful to consumers? Understanding the customer journey, from preparing for a ...

The year 2025 promises a retail landscape unlike anything we've seen before. As the pace of innovation accelerates, retailers are breaking boundaries to engage customers, empower employees and ...

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Nov 11, 2024, 12:24pm EST From personalized shopping to streamlined ...

Get this. You walk up to a robot-run convenience store, place your order on an app, and robotic arms quickly grab your items and deliver them to a secure window, all without any human employees.

What if your next online purchase didn’t require endless tabs, clunky checkout forms, or even leaving the conversation you’re having with an AI assistant? Imagine describing the perfect handmade gift ...