When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is ...

The peppered moth was the most diagrammatic example of the phenomenon of industrial melanism that came to be recognised in industrial and smoke-blackened parts of England in the mid-nineteenth century ...