Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

“After a few weeks, my teeth feel smoother and my gums look healthier,” one reviewer raves. “Definitely a reliable, ...

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

Procter & Gamble agrees to change marketing of Crest toothpaste to children after Texas AG claims misleading images could ...

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...

Dedicated at Procter & Gamble in Cincinnati, Ohio, on April 3, 2024, and Indiana University in Bloomington on April 4, 2024 The history of toothpaste extends back to ancient times in Egypt.

Crest has introduced Crest Pro-Health Sensitive Shield toothpaste, the newest addition to the Crest Pro-Health family. Crest Pro-Health is the only leading toothpaste to protect against teeth ...