A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

How much of your digital strategy is based on things you know rather than things you think you know? As digital marketers, we like to think of ourselves as totally data-driven people -- but the truth ...

Now imagine doing any of these things on a smartphone. Chances are it would take several false starts and -- if you were dedicated to the goal -- a lot of struggle before the job was done. It has ...

Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

A/B-testing your marketing emails can be a profitable game-changer. In fact, there is no better way to determine the impact a design, copy, or scheduling change can have on the success of your email ...

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the ...